If you’re responsible for building your company’s go to market strategy, you’re probably not starting from scratch.  If you’ve ever asked yourself the question, how do I tie all of our marketing activities together to make a bigger impact, this model may help you.  It’s easy for a marketing strategy to go awry when different groups with different agendas touch the different elements of a marketing strategy. All of the elements may not be coming together effectively.

The marketing strategy framework proposed by New Technology Consulting provides a path forward. It’s a model you can use to organize your thoughts, organize what you know about your company, market, product and most of all your customers.  With this in hand you can be on your way to defining a cohesive strategy, and be well down the path to holistic marketing execution. See the model here. Let us know what you think!