The diagram above shows how all of the methods of marketing execution today tend to revolve around the company’s core website.  All of the revolving items link not only to each other, but tend to direct people back to the company’s core website.  However, the foundation of the messaging and positioning needs to be a solid framework based upon the company’s position in the market, the needs of the market it is trying to serve, and the differentiated value propositions the company can bring to market.

We’ve now shared with you our vision of what a solid marketing framework looks like that builds upon solid core messaging, and that becomes self reinforcing. Let us help show you how.